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Toyota Launches the All-New Yaris with a Stylish and Bold Look

Date Posted : September 29th, 2013


The 2014 Toyota Yaris has been revealed to the customers in Bahrain on Saturday, the 28th of September 2013 in a special ceremony at the Toyota showroom in the presence of Mr. Takeshi Matsuda, Chief Engineer, “Ebrahim K. Kanoo” management and Toyota Fans in the Kingdom.


An exciting and stylish new second generation sedan with an uncompromising blend of performance and durability in line with its iconic new design and product direction. The new Yaris thus offers customers a superior sedan that stands out with its distinctive profile.

According to Mr. Takeshi Matsuda, Chief Engineer, Toyota Motor Corporation, “ With the Yaris, we wanted to help people experience the pride of owning an excellent sedan at a reasonable cost. Moreover, we also wanted to develop an impressively attractive design that customers would want to proudly present to their family and friends. I believe with this new model we’ve really succeeded on the design front. Overall, our objective was to deliver tremendous value in every respect such as the enlarged dimensions with a new stylish exterior design and a quality spacious interior that exceeds its class.”


“The new look Yaris will definitely be at the top of the list for customers when they look for a sedan that combines superior value and dynamic performance with style and durability,” said Mr. Nobuyuki Negishi, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation. “With its increased body size to offer a spacious and luxurious interior and its excellent handling stability and ride comfort, the Yaris represents Toyota’s strong commitment to offer a great customer experience backed by Toyota’s acclaimed quality standards.”

Mr. Ayman Shehadeh, Marketing Manager at “Ebrahim K. Kanoo” commented: “The smart stylish innovative Toyota Yaris has been the choice for many customers in the Kingdom. Today, this new model comes with an impressive and bold design along with an enhanced safety features to satisfy the customers desires.”

The Yaris exterior design reflects the iconic, bold and simple design echoed by Toyota’s “Vibrant Clarity” design theme to create an impressive look that is a cut above comparable sedans. Both the front and rear designs express a wide, strong and unified stance to create an elegant appearance with seamlessly integrating lamps, chassis and other elements.

Additionally, it demonstrates remarkable attention to detail in the design and engineering of the vehicle encompassing its smart, interior design and quiet, refined passenger cabin to its responsive driving dynamics. The overall length has been increased by 11cm, and the overall width of the vehicle has grown by 1cm. The height of the new Yaris has also been increased by 1.5cm. The result is a highly aerodynamic body with a wider and more masculine stance with increases in both headroom and passenger volume.

Moreover, the new Yaris has a comfortable and roomy interior. The instrument panel, set along a horizontal axis, runs the entire width of the cabin, creating a spacious and distinctive presence. Lavish ornamentation has been used for various interior features and switches. Precision technology has been used to create molded stitching that appears like actual stitching. Double stitching has been adopted on both the front and rear seats for an attractive appearance. The designs of the frequently-touched center cluster and steering wheel incorporate ergonomic features for ease of use.

The Yaris also comes with a wide color lineup that meets a variety of needs. A total of eight exterior colors are available, including three newly developed colors. These include Quartz Brown ME which has been newly developed in pursuit of a color that combines the shine of metal with a deep, three-dimensional feel. The Silky Beige ME color scheme exudes a luxurious feel with shading like that of silk. The Frozen Blue ME color offers a strong, bright blue hue that emphasizes cool sportiness.

The Yaris comes with a 1.5 L and a 1.3 L engine alternative with the option of a 4 speed automatic gearbox or a 5 speed manual gearbox. The 1.5 L engine has a maximum output of 107 HP. The 1.3 L engine has a maximum output of 84 HP.

From a safety perspective, the all-new Yaris offers an impressive array of safety features such as standard driver and front-passenger dual-stage airbags (SRS) including Whiplash Injury Lessening (WIL) for the front seats. In common with all Toyota vehicles, the Yaris features Toyota’s Star Safety System™, which includes Anti-lock Braking System (ABS), Brake Assist (BA) and Electronic Brake Force Distribution (EBD).

The new Yaris is loaded with the latest technologies and innovations. The audio system features a USB jack which is compatible with portable media players such as an iPod. The display size has also been increased from one line to three lines, enabling the track name, artist name, and CD album name to be displayed simultaneously, it also supports 10 languages including Arabic. The AUX and USB jacks are very easy to use since they are positioned at the bottom of the audio panel.

Toyota is a household name in Bahrain, with enduring quality and unmatched reliability which contributes to its incomparable high resale value. The huge network of parts and service support of “Ebrahim K. Kanoo” is inline with Toyota’s commitment to excellence, continuous development and creativity. The new Yaris is available with special prices starting from BD 4,999, in addition to 4 years/150,000 km amongst other advantages that “Ebrahim K. Kanoo” offers to the Toyota customers in Bahrain.

For more information, visit Toyota showroom, Sitra, or call 17730730, or or visit the Facebook page

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