Ebrahim K. Kanoo, the sole distributor of Toyota vehicles in the Kingdom of Bahrain has won the Gold Trophy of the Customer Delight Excellence Award (CDEA) from Toyota Motor Corporation (TMC).
This is the ninth consecutive year that Ebrahim K. Kanoo receives the prestigious Gold Trophy award for their exemplary achievements in promoting customer delight, which have been used as a model for other dealerships around the world.
General Manager for Toyota Motor Corporation’s Bahrain Representative Office (TMC BRO), Mr. Yoshiyuki Koike presented the award to Ebrahim K. Kanoo Senior General Manager for Aftersales, Mr. Michael Goode at the Toyota Plaza in Tubli.
Mr. Yoshiyuki Koike congratulated the company on winning the award stating, “The Toyota Motor Corporation is pleased to present Ebrahim K. Kanoo with this award and highlight the outstanding efforts of the company in raising the standard of customer satisfaction and delight year on year.”
In response to TMC’s recognition, Mr. Goode stated, “Since the company’s inception almost 70 years ago, Ebrahim K. Kanoo has always put customer satisfaction at the forefront of our business. We are truly honoured to receive this award, which highlights our dedication to Toyota’s Kaizen culture of perpetual improvement. We look forward to continuing this next year and aim to achieve the coveted ‘Decade of Outstanding Customer Delight Award.”
The CDEA focuses on four priorities, namely, Distributor Operations, Customer Relationship Management, Customer Knowledge and Employee Innovation. Toyota’s Kaizen ethos embeds a culture of continuous improvement by encouraging PDCA cycle (Plan, Do, Check, Act) which allows the business to continually check and update the progress of activities and processes.